By Tom Berman: Tom currently works for IBM having previously been employed by the Centre for Sustainable Development, Cambridge University.
Years ago priests, shaman, magicians, blessed water, manipulated water and gave it power, today its corporations, government, celebrities, brands.
The idea behind this article came after watching the BBC documentary “The Foods that Make Billions” describing the birth of bottled water industry in the 1970’s and its development into a multi-billion pound industry, that everyday ships water from the French Alps around the world. The following morning I read about Longannet Carbon Capture and Storage (CCS) scheme. Longannet, a coal fired power station in the Firth of Forth, provides electricity to 2 Million people with annual emissions of between 7-8 Million t CO2. The CCS scheme, due to begin operations in 2014, has been designed to capture over 1 million tonnes of CO2 from the energy generated at Longannet.
It struck me as an interesting symmetry; our efforts to sustain society, which bottles and transports water, a resource available (almost) everywhere to (almost) everyone, by “bottling” CO2, the potentially harmful side effects of the generation of energy needed to support such an undertaking.
As a modern Malthus, this article could go on to suggest that a technological solution will never be able to keep pace with the invented, insatiable wants of consumers; wants, created in part by companies needing to find continuous revenue streams, as mirrored by the continual growth needed by the economy. Indeed it seems that for many the only option on the table is to find efficiency through large technological systems. Prof Dave Mackay, Scientific Adviser to DECC, dismisses the mere possibility of making serious inroads into our energy demand in his book Sustainable Energy: Without the Hot Air, thus providing the intellectual justification for increasing the UK’s nuclear capacity - racing to keep up with demand while action is indefinitely deferred, until a new technology removes the problem.